Another user-generated content campaign gone wrong, ending up with a multi-million dollar lawsuit. This time it’s Anheuer-Busch.
“In order for brands to monetize UGC in a meaningful way, UGC cannot be earned. UGC must be owned.”
David Hunegnaw // Founder of BYLINED
For years now consumer brands like Apple, GoPro and Starbucks have made billions on user-generated content; countless fan photographs and videos used in their marketing campaigns.
“I knew BYLINED was pretty rad, but now that I’ve seen the full circle, it is super rad!”
Byliner // Katie B.
“Running a hashtag campaign for earned UGC is is a bit like running a marathon but stopping 100 feet before the finish line.”