Before digital and social, the work of a creative agency was a relatively straight-forward process. Work with the client to build and maintain consistent messaging, then build creative to distribute that messaging using traditional media outlets – television, print, radio, and, depending on the client, billboard.
We’ve all been told how important user-generated content is for brands. User-generated content is one of the most effective ways to engage with consumers and boost the bottom line. Consumers are naturally influenced by brands they can relate to, and user-generated content is a great way to build trust, credibility, and ultimately drive sales.
Do not be afraid to think outside the box. You can find inspiration from anything. Do not limit your creativity!
How 3rd party apps and advertisers have been affected by Instagram’s sudden API shut down.
April 4 was a day of reckoning for 3rd party apps and advertisers that depend on Instagram’s API for user-generated content (UGC) curation and data.
Great weekend at 90sFest. Check out the photos!
Continue reading “90sFest”
When Amazon opened their doors back in the 90’s, it was a website that only sold books. And their focus wasn’t only on selling the NYT best sellers, Amazon also opened their doors to indie/micro publishers and authors, providing them a platform for exposure – and more importantly, a sales channel that was previously unavailable to them.
And for Amazon, it was an incredibly profitable move.
“The single most important component of a camera is the twelve inches behind it.”