Another user-generated content campaign gone wrong, ending up with a multi-million dollar lawsuit. This time it’s Anheuer-Busch.
“Running a hashtag campaign for earned UGC is is a bit like running a marathon but stopping 100 feet before the finish line.”
You’re studying photography at Ohio State, tell us a bit about some of your favorite experiences you’ve had in your major.
Continue reading “BYLINED Q&A w/Zoe Myers”
BYLINER. Bronco. Birkenstock Lover.
Like many great (and sometimes, not so great) ideas, the concept for BYLINED was born over a cup of coffee and some good conversation.
I was chatting with Walker of ColumbusUnderground, a local online news outlet, and during our chat, Walker was explaining how he curated the photography for his stories and news coverage. For events around town (Columbus Marathon, Pelotonia, Comfest… ), he’d hire several freelance photographers to capture a variety of perspectives. Those photographers, he explained, would sometimes come with a considerable price tag.