Engaging Your Long Tail (Micro Influencers) for Owned UGC

When Amazon opened their doors back in the 90’s, it was a website that only sold books. And their focus wasn’t only on selling the NYT best sellers, Amazon also opened their doors to indie/micro publishers and authors, providing them a platform for exposure – and more importantly, a sales channel that was previously unavailable to them.

And for Amazon, it was an incredibly profitable move.

Continue reading “Engaging Your Long Tail (Micro Influencers) for Owned UGC”

Proudly powered by WordPress | Theme: Baskerville 2 by Anders Noren.

Up ↑