Another user-generated content campaign gone wrong, ending up with a multi-million dollar lawsuit. This time it’s Anheuer-Busch.
Great weekend at 90sFest. Check out the photos!
Continue reading “90sFest”
When Amazon opened their doors back in the 90’s, it was a website that only sold books. And their focus wasn’t only on selling the NYT best sellers, Amazon also opened their doors to indie/micro publishers and authors, providing them a platform for exposure – and more importantly, a sales channel that was previously unavailable to them.
And for Amazon, it was an incredibly profitable move.
“Everything we do must start with owned media.”
“Running a hashtag campaign for earned UGC is is a bit like running a marathon but stopping 100 feet before the finish line.”
You’re studying photography at Ohio State, tell us a bit about some of your favorite experiences you’ve had in your major.
Continue reading “BYLINED Q&A w/Zoe Myers”
BYLINER. Bronco. Birkenstock Lover.