Before digital and social, the work of a creative agency was a relatively straight-forward process. Work with the client to build and maintain consistent messaging, then build creative to distribute that messaging using traditional media outlets – television, print, radio, and, depending on the client, billboard.
We’ve all been told how important user-generated content is for brands. User-generated content is one of the most effective ways to engage with consumers and boost the bottom line. Consumers are naturally influenced by brands they can relate to, and user-generated content is a great way to build trust, credibility, and ultimately drive sales.
Do not be afraid to think outside the box. You can find inspiration from anything. Do not limit your creativity!